Social media users who were previously looking forward to Twitter’s political ad ban are now questioning the platform’s policy after identifying potential loopholes allowing politicization within its newly announced framework.
Late last month, Twitter CEO Jack Dorsey announced that, beginning November 22, the social media platform would cease the spread of political advertisements.
However, the policy framework, which was announced on November 15, has many questioning whether Dorsey’s words held weight or were just a pretext to the new normal of policy programming.
The ban applies to ads referencing individuals in office “if they are also candidates in a general election,” or if the ads “advocate for/against a candidate or political party.”
According to Twitter, political advertising is defined as regarding “a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive or judicial outcome.”
At the same time, restrictions will be placed on cause-based advertising that is connected with “civic engagement, economic growth, environmental stewardship, or social equity causes.” As a result, advertisers will be required to complete a certification process that includes a restriction on targeting.
With a range of exceptions and requirements pertaining to this new policy, Twitter may be setting itself up for a grueling, fallible future in advertising that could allow certain groups to take advantage of a wider audience.
Twitter, on the other hand, appears to be a little more open to criticism and stressed the current policy is a work in progress.
“Most people understand what we’re trying to achieve and some people may disagree with the message but people are being open and waiting for details to come out,” Vijaya Gadde, Twitter’s legal, policy and trust & safety lead, said in a recent phone interview, as reported by Axios.