Earlier on Thursday, Epic announced that it would lower price points in the Fortnite game by 20 percent, claiming that it was not a sale; but instead new prices for the in-app currency in both the PC and console versions of the game. The company also introduced a new in-app direct-payment option on iOS and Android systems.
Epic Games on Thursday filed a lawsuit with the US Northern California federal court against Apple Inc. over the removal of its globally popular ‘Fortnite’ video game from the tech firm’s App Store platform, insisting that the removal of the game was “anticompetitive conduct” by the giant technology company.
Apple removed the Fortnite game from its platform after developer Epic Games earlier on Thursday introduced an in-game direct-payment option to save 20 percent of the purchase fees for the App Store, with the option of purchasing through the App Store left in place.
Epic said that Apple obligates developers on its platform to use Apple’s payment methods, costing some 30 percent of their revenue, and, in some rare cases, 15 percent.
Apple made exceptions in the past, however, to some “big tech” developers such as Spotify and Amazon, who had been permitted to collect subscription fees outside the App Store, according to The Hill.
The video game company pointed out that it is “not seeking monetary compensation” from the lawsuit, instead it is “seeking injunctive relief to allow fair competition” in the iOS distribution and iOS in-app payment markets.
Later in the day, Epic released a parody video mocking Apple. The company also launched a campaign via social media against Apple under hashtag #freefortnite, calling for Fortnite fans to take part.
At the time of this article, there have been over 150,000 tweets with the new hashtag.